Top Benefits of Partnering with Aster Brands

Internationally recognized precast concrete brands. A network of growth-minded peers who help one another succeed. Industry-leading design and technical resources. Award-winning marketing. There are many reasons to partner with Aster Brands and license, produce, and supply Redi-Rock or Novum Wall retaining wall systems, Pole Base light pole foundations, or Rosetta Hardscapes outdoor living solutions. But that’s only half the story.

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The Ground Work

Short on time? Here are this article’s key takeaways…

Real People, Real Partnership. Our experienced team becomes an extension of yours, delivering tailored support to grow your business and encourage long-term success… your way.

A Proven Partnership for Growth. Behind every innovative product is a team invested in your success—delivering the tools, training, and trust you need to thrive.

Hands-On Startup & Production Support. From custom-built equipment to onsite installation and technical training, we help you hit the ground running.

Expert Marketing & Digital Guidance. Proven strategies to boost visibility, increase leads, and elevate your local brand—online and beyond.

Powerful Content That Builds Credibility. We help you tell your story through professional video, social media, and educational content that drives engagement.

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Hands-On Training: Increasing Efficiency with Production Support

We design and build the equipment that makes manufacturing high-quality precast concrete solutions easier and more efficient. However, we also travel to our producer partners to guide installation and provide hands-on technical training.

When Peerless Block & Brick (St. Albans, WV) replaced an aging demolding machine with a new version to speed production of Rosetta Hardscapes pavers and slabs, Aster Brands’ Aaron Ausen, Nate Zowada, and Clay Nadolsky spent three days on-site fully assembling the machine and providing hands-on training for its operators.

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Website Guidance: Increasing Lead Generation with Online Enhancements

With a highly experienced team of veteran precast marketing professionals, Aster Brands offers reviews and evaluations of our partner producers’ advertising efforts, including website and digital strategies.

"Novum Wall is an excellent new retaining wall product, but we initially struggled to find the most cost-effective ways to reach homeowners and landscapers. Communicating with Lindsey about what we needed and using her website optimization and analytics expertise allowed us to move forward with confidence. We continue to see very positive results from the strategies she recommended." – Joel Mich, Eull’s Manufacturing

Eull’s Manufacturing (St. Michael, MN) set out to boost their website’s performance, raise local awareness, and attract potential customers for their new Novum Wall retaining wall system. After working with Aster Brands marketing consultant Lindsey O’Connor to review their website's content and performance, Eull's implemented several key recommendations. Within just two months, Eull’s saw site-wide engagement time increase by over 30%, and their Novum Wall page quickly became the fourth most visited page on their site.

Scott Mathie with Minnick Services

Sales Support: Building Specifier Relationships with Industry Education

Aster Brands’ business consultants partner with local producers to lead educational presentations tailored for specifiers and engineers, providing valuable insights into retaining wall design, construction methods, and innovative solutions.

“A benefit of Redi-Rock Lunch and Learn presentations is that engineers are introduced to a new design tool. With a variety of integrated wall types, industry applications, and multi-functional solutions, Redi-Rock helps foster alternative thinking on civil, structural, and aesthetic designs. L&L presentations also develop relationships through continued discussions about projects and potential uses, which can lead to Redi-Rock being specified on plans. Overall, this is a very helpful method of getting Redi-Rock recognized as a viable option to many design challenges.” –Mark Gorczyca, Minnick Services

Redi-Rock business consultant Scott Mathie regularly hosts informative presentations with Redi-Rock partners like Minnick Services (in Fort Wayne, IN). The sessions are a low-pressure way for engineers and wall designers to learn more about how Redi-Rock and their local manufacturer can help simplify their retaining wall projects.

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Content Assistance: Helping Producers Connect with Customers

Aster Brands marketing also periodically offers webinars to help manufacturers stay up-to-date on the latest marketing advancements. Recent webinar topics and follow-up resources developed exclusively for Aster Brands’ producer partners have included Social Media Best Practices, How to Customize and Localize Aster Brands Content for Your Market, How Precast Concrete Producers Choose Topics for Content Marketing Efforts, and more.

“Working with Hadley and the marketing team at Aster Brands has been a game-changer for our business. Before partnering with them, I had no clear direction on how to build a strong foundation for social media. Thanks to their Social Media Best Practices webinar and continued support, I now have the tools and confidence to reach my market effectively. When Piedmont Precast first launched Grand Ledge, we ran a targeted ad campaign showcasing the product across the Southeast. That ad caught the attention of a homeowner who, after several weeks of discussions with their contractor, ultimately chose Grand Ledge for a 5,000 square foot wall project. Since then, we’ve generated over $250,000 in sales directly from social media efforts—despite only running ads part-time.” –Christian O’Hara, Piedmont Precast

Breaking into the channels their customers frequent was a challenge for Piedmont Precast (Atlanta, GA). With help from Aster Brands’ Hadley Morden and a producer-focused series of social media and content webinars, Piedmont Precast’s Christian O’Hara is meeting his customers where they’re at with compelling content that’s strengthening relationships and driving real results.

Marketing Help: Showcasing Signature Projects with Video

Video is a fantastic way to demonstrate partner success. From project showcases to product tutorials, Aster Brands’ in-house video production capability helps manufacturers tell compelling stories, elevate their brand, and build trust with engineers, contractors, and project owners.

Building impactful video content isn’t cheap or easy, so when Georgia-Lina Precast sought to showcase a high-profile Pole Base project they supplied, Aster Brands’ videographer Justin Baker and business consultant Casey Meadows went to work. The resulting Pole Base project spotlight beautifully showcases what has become one of Georgia-Lina’s best-selling solutions.

"The project spotlight was clear, well-framed, and professionally edited, effectively showcasing the quality and efficiency of our Pole Base product at the beautiful Clemson University. The final video was shared across multiple social media platforms, significantly boosting our visibility and helping to expand our customer base." – Andrew Carr, Georgia-Lina Precast

A Partner in Your Growth

From hands-on equipment installation and targeted marketing support to specifier education and content that builds credibility, we’re here to help you grow. With proven strategies and real results, our team becomes an extension of yours, focused on long-term growth. Let’s change the world in concrete ways… together.

Explore the Partnership