How to Convert Aster Brands Content Into Sales Tools Your Team Will Actually Use

Your sales team is the direct link to your customers, and supporting them with the tools and resources they need to make their next pitch is integral to your success as a precaster. Taking the time to turn the content we provide you into helpful sales tools might sound daunting, but it’s not rocket science. If you give us a few minutes, we’ll show you how.

Steps to Convert Aster Brands Content into Sales Tools

Browse an Aster Brands Knowledge Hub to pick out a topic you’d like to repurpose and convert into something your sales team can use. Here’s a few ideas to get you started:

• Do you need a 1-page sell sheet?
• A sales-focused email highlighting a recent project or a frequently asked about topic?
• A handy guide to give out to prospective clients?
• A fresh blog post to add to your site?
• Or did you simply see a topic and think, “I need to share this with my market, but how”?

If you prefer to use artificial intelligence to assist you with content creation, see our guide: How to Build Your Precast Brand's Hours-Saving AI-Engine in 15 Minutes for practical tips for training AI to your business’s unique identity and goals.

Now, with an idea in mind, let’s get into some brand-specific examples that will help you further define your goals.

For the Rosetta Hardscapes Salesperson…

Beyond the resources you know and trust to help your team sell, there are plenty of opportunities for even fresher sales content with topics found on the Rosetta Hardscapes Knowledge Hub. Here’s an example:

How Do I Convert 4 Great Reasons to Build an Outdoor Living Space and 4 Ways to Pay for It Into Sales Tools?

• Include a link to this article in a prospective dealer outreach email as an example of the type of marketing support behind Rosetta. Reinforce that the producer doesn’t just provide the product to the dealer yard; the manufacturer helps the dealer sell to contractors and homeowners.
• Create a social media slide or post series that highlights the strategies of this article. Start with a couple of slides that focus on why a patio/garden wall/firepit, etc., is a wise investment, then add a slide or two on financing strategies. Finish with a slide featuring a CTA to the [Rosetta Planning Guide].(https://www.rosettahardscapes.com/designing-your-dream-backyard/)
• 4 Ways to Pay Financing Guide: Create a simple, 1-page visual guide that dealers and contractors can share with clients, offering information on financing strategies.

Helpful hint:
When creating guides or sell-sheet materials, customize them with your branding, fonts, logos, etc.

For the Novum Wall Salesperson…

It’s a question at the top of mind for nearly every prospective client you come across: “What’s this going to cost me?” It can be difficult to provide an accurate estimate when many factors go into project pricing. Here’s an example of how you can leverage some already published information about pricing to create sales content that works for you:

How Do I Convert Novum Wall Pricing: Which Factors Determine Your Wall Cost? Into Sales Tools?

• Create a 1-page pricing guide offering price ranges unique to your market, and use the information in the above article to support your ranges.
• Sales follow-up email (post-meeting) — reinforce the value of Novum Wall. Use this article to add important details about the value of Novum Wall to an email and advance your prospect through the pipeline.
• Train your sales team to handle objections without explicitly disclosing pricing. Here’s an example we procured by asking ChatGPT to give us ideas for handling objections, based on the above article:
• 30-second pitch: “Novum Wall pricing really comes down to wall size, soil conditions, and how complex the design is. Where Novum Wall stands out is installation efficiency—larger blocks, smaller crews, and compact equipment mean fewer labor hours, especially on tight sites. That’s why it’s often a cost-effective option compared to traditional segmental walls.” - A little lengthy, but good for a reply email.
• Objection-ready line: “Even if the block cost looks similar upfront, Novum Wall often saves money on labor, access, and installation time—which is where projects usually get expensive.” - Short and sweet!
• Use these pitches to sign off an email or train your team to counter objections in face-to-face client meetings.

For the Redi-Rock Salesperson…

Top of wall barriers, fencing, guardrails, bridge abutments–you’ve heard these terms before, and prospective engineers and wall designers are probably asking you about them. Can they be integrated into a retaining wall design? If you’re struggling to educate your clients on these topics, here are some ideas for creating helpful sales tools.

How Do I Convert Engineering FAQs: Integrating Redi-Rock Walls with Other Features Into Sales Tools?

• Add these FAQs to an engineering-specific page on your website, so when questions come in, you have a place to direct engineers.
• Create a handout for lunch & learn presentations that addresses popular FAQs (7 of these FAQ articles have been published, so you won’t be short of other popular FAQs to include).
• Knowledge is power. Anyone tasked with answering client questions about Redi-Rock should thoroughly understand the system's capabilities. Create a sales team training guide specifically for FAQs. Use it to educate new hires or distribute to your team as a refresher.

For the Pole Base Salesperson...

Contractors, specifically site lighting, electrical, and site work contractors, are a Pole Base producer’s bread and butter. Pole Base is a straightforward precast solution, but for first-time installers, providing a little extra information can go a long way in establishing a long-term relationship.

How Do I Convert What Equipment Do I Need to Install Pole Base Precast Light Pole Bases? Into Sales Tools

• Create your own installation guide that details the equipment needed to install Pole Base. Yes–an Installation Guide is already available–but you could create a short, summarized version and add your company’s branding.
• Compose a follow-up email to send to a contractor after a deal is closed. This email could explain what they can expect from the next step in the process, and help them get acquainted with the installation process and required equipment.

We know that’s a lot of information—and enough to make any salesperson’s head spin. With a little inspiration from the Aster Brands marketing team, you can create practical tools your team will actually use—tools that help move conversations forward and close more deals. The content is already there. Time to put it to work for you.