What is Aster Brands, and What Do We Do?
Whether you’re exploring new revenue streams or looking to expand your product line, Aster Brands empowers precast producers with proven solutions, unmatched support, and a thriving peer community. But what does this actually mean? What is Aster Brands?
Avg. Read Time: 3 mins, 10 sec
The Ground Work
Short on time? Here are this article’s key takeaways…
Aster Brands is the parent company for precast concrete brands like Redi-Rock, Rosetta, Pole Base, and Novum Wall, offering solutions from large-scale retaining wall systems to elegant hardscape designs.
Aster Brands is a global licensing model that fuels local success by enabling producers to manufacture and sell precast systems with full access to Aster Brands’ intellectual property, training, and support.
A community-driven approach sets us apart, with events, knowledge hubs, and thought leadership to keep precast producers ahead of the curve.
In the next few minutes, you’ll learn how partnering with Aster Brands can position your business as a leader in the precast industry. From globally recognized brands like Redi-Rock and Rosetta Hardscapes to cutting-edge systems like Novum Wall and Pole Base, we offer more than products—we offer a partnership that fuels your long-term success.
Brand Management & Licensing
Aster Brands is the parent company for several well-known precast concrete and hardscape brands, including:
- Redi-Rock International - A big block retaining wall system designed for challenging sites, Redi-Rock is an industry-leading worldwide retention solution.
- Rosetta Hardscapes - Offering a full suite of high-end precast products for residential and commercial projects to build patios, retaining walls, steps, and other unique hardscape features.
- Pole Base - Precast light pole base foundations for site lighting, sign bases, and more.
- Novum Wall - A revolutionary 9-in block system built with flexibility in mind to fit a wide variety of residential and commercial retention projects.
- Truemont Materials - Our licensed producer based in Green Cove Springs, Florida, is a real-world example of Aster Brands solutions. Truemont manufactures Redi-Rock, Rosetta, Pole Base, and Novum Wall, showcasing the full power of our product family under one roof.
Licensing
- A precast producer elects to expand their product offerings with an Aster Brands solution available in their market
- Aster Brands licenses intellectual property to the producer, including high-grade steel forms, handcrafted molds, product designs, marketing materials, and more
- The new partner produces, prices, and sells their products
Our licensing model creates a network of local experts who produce and sell smart precast solutions in their markets while benefiting from the strength and reputation of a larger brand and system. Aster Brands producers are backed by an army of support, from manufacturing to marketing and sales, to help them at every step.
Manufacturing Support
We provide licensed manufacturers with the tools they need to succeed in producing top-of-the-line wet cast products, including:
- Proprietary forms, molds, and equipment
- Training and onboarding programs
- Engineering support and design services
- Production and operations consulting
Marketing & Sales Enablement
Aster Brands provides its partners with a suite of precast concrete marketing tools to grow their local presence, including:
- Customizable digital and print marketing assets
- Web development and search engine optimization (SEO) guidance
- CRM and lead tracking solutions
- Brand and product strategy consulting
Industry Leadership & Community
With a collaborative network of producers, Aster Brands fosters innovation through:
- Regular conferences
- Webinars and training events
- Branded Knowledge Hubs for continuous learning
For example, on the Aster Brands Knowledge Hub, our team publishes topics like:
- How Precast Concrete Producers Choose Topics for Content Marketing Efforts
- How to Identify and Defeat Two Common Cyberattacks
- How do I Customize and Localize Aster Brands Content and Why is it Important?
Each Aster Brands solution has its dedicated Knowledge Hub, designed to equip producers with the insights they need to succeed.
Aster Brands isn’t just about products—it’s about partnership. We believe precast concrete producers deserve more than a supplier—they deserve a champion. When you choose to license with Aster Brands, you’re accessing a portfolio of powerful products and joining a network of innovative manufacturers changing the game in their regions. Together, we’re building a stronger precast community—one block, one partnership, one success story at a time.
Ready to change the world in concrete ways with Aster Brands? Contact us at +1 866 222 8400 or info@asterbrands.com to learn more.
