Good afternoon, everyone, and thank you so much for joining us for today's webinar. We will be going live shortly, so if you could just hang tight for a few more minutes, we'll be getting started soon. And if you want to drop in the chat where you're from and your name, we'd love to see where we have people joining in from. Alrighty. It is three o'clock. Thank you so much again for everyone joining us today. Looks like we're ready to get started, and welcome to Leveraging Social Media to Grow Your Brand. So just a few reminders with this before we pass it over to Hadley. So firstly is that our presentation slides and resources will be sent out in the next day or two, so you will have access to this webinar after the event is over. And then the chat that you see here is visible to everyone on the webinar. So we already mentioned it, but feel free to introduce yourself and say where you're from. And then we will have a Q and A at the end of the webinar. So please type any of your questions into the Q and A box here on the right hand side of your screen. And then we will answer those at the end of our webinar today. One more thing is that we will have a few polls throughout the webinar. So if you see those, those will be pinned at the top of the chat, and we will take those answers to get some feedback from you guys. So again, we're so glad that you're here. Thank you so much for joining us, and make sure you hang on till the end for a live Q and A with Hadley. And so, Hadley, I will let you take it away. Hey, everyone. Thanks so much for joining us today. I am excited to dig into some practical, no fluff ways to make social media actually work for your business. If you haven't yet, like Jillian said, make sure you vote on the poll that's in the chat so we can hear about where you can grow with social media. Before we begin, I wanna introduce myself. I'm Hadley Skelf. I've been with Aster Brands for over three and a half years now and I've had a huge focus on the digital marketing strategies for our brands. I manage all of our social media accounts, digital advertising, and a lot of our web content. I spend a large part of my time learning and relearning the best ways to grow on social media and how to have high performing channels. Many of you have probably met me before, but I recently got married, so you'll notice that my name has changed. So here's what we'll talk about today. Why social media still matters in twenty twenty five, which platforms are worth your time, how to turn one project into tons of content, and how to make it all manageable. We'll wrap up with a q and a and a thirty day posting plan that you can start using right away. So let's start with this. Even if your business is small or local, your audience is online. They're scrolling between projects, checking out what others are doing, and looking for proof that you're credible. So here's some stats. Ninety six percent of US adults use at least one social app. Seventy eight percent of shoppers do research on social media before making a purchase. And seventy six percent of customers now expect companies to offer customer service via social media. That means your social media is your first impression for so, so many people. Before your website or any catalog, they want to see that you're active and know that if you send a question or they send you a question, they'll respond. They want to be able to see unfiltered reviews and just comments people are leaving on your posts to get a better understanding of your reputation. So you should want this too because it then turns into a lead generating source in a way for you to instantly communicate with a potential customer. Social has changed a lot lately. It isn't just a brand tool. It's a massive sales and trust builder. AI tools are making it easier to create and plan content for sure. And short form video still rules social media algorithms. But looking into twenty twenty six, it's all about being human. They want real voices, they want community, and they want connection. AI and analytics will help you grow, but authenticity is really what will help you gain traction. So let's look at this platform by platform to see where they can help you grow your business. I like to say that if Facebook is your handshake, Instagram is your showroom, and LinkedIn is your business card, Each platform has its own vibe and value. You don't have to be everywhere, but you do need to be where your audience hangs out. Instagram is your visual storyteller. It's the before and after shots, reels, behind the scenes moments. LinkedIn is your credibility builder. It's great for thought leadership, recruiting, and B2B connections. And Facebook is still your community hub. So think job site photos, project reveals, team wins. And from what we've learned at Aster Brands, this is just who hangs out where. It shouldn't be that surprising either, but Instagram is turning into the platform we see the most engagement on because of the visual nature of the app and the visual nature of our products. Contractors are basically using it as their free marketing or their website. So on Instagram, that behind the scenes time lapse videos, even short reels from the job site, it's all great content for that platform. Don't overthink it. Authenticity beats polished every time. And as your visual storyteller, this type of post is really, really well on there. It tells a story in the caption and highlights everyone that was involved from the contractor, the engineer, anything like that. It uses related hashtags to the brand, the industry, hardscapes, that kind of thing. And then it also is an engaging reel with a fun trending audio to help with that discoverability. Many people think that content needs to be really highly produced, but it doesn't. It just truly does not. Just start posting and it will help you. LinkedIn is your space for professionals in building credibility with decision makers. So sharing the achievements, lessons learned, or thought leadership. It's also where your future hires and partners are paying attention. We've actually had a handful of new hires at Aster Brands recently tell us that they were interested in working here because they saw how dog friendly we are and liked how we showed off our personality on LinkedIn and just on our social media in general. People can build relationships with your business here, all while showing that your products solve real problems. Here's an example of a high performing post on the platform. It is educational and offers value. It talks about the question, should I hire a retaining wall engineer for my Novum Wall project? And there's a call to action too to the full article that's on the website. And then it's really channel specific content. So on LinkedIn, those PDF sliders, that's the only platform that you can do that on. And the algorithm is pushing that kind of content. So it's a really, really good post. On Facebook, what really works is showing your people and your projects. So think of it as something that builds community. The team wins, customer highlights, and project photos. Keep the tone friendly, like you're talking to your friends and neighbors is good too. And this post is a great example of that because it's community focused with a caption and milestone celebration. We're celebrating Redi-Rock's twenty fifth anniversary. We have a link for additional information and to learn more on the twenty fifth anniversary web page that goes through the history of Redi-Rock and different milestones. And then it's a human and team member focus. So, obviously, Ben is quite the icon. It's no surprise that this post did really well. But it's actually pretty simple to create content like those examples that we just walked through. In these next couple slides, I'm gonna break down some tools that you can use to do it. But I wanna start this section by going through just a general guide. This is stuff that you can use for really anything in digital marketing, not just social media. A lot of these are free and can even be accessed right from your phone or tablet app. You really don't need to be a tech expert to get started. And there's some AI integrations in these graphic and video apps that can help you out too. So Canva, it's a graphic design video image editing tool that also provides so many templates specific to platform and just sizing for you also to use. Capcut is a video editing app that we use all the time here at Aster Brands. It's specifically for our social content, and it connects to social media platforms directly. And Instagram recently came out with their own version of a simpler CapCut style tool that's in their platform, the Instagram edits. I've used it every now and then, and it is pretty straightforward. The biggest benefit is that it's already connected to Instagram, so you don't have to navigate through different apps and export and then post and all that stuff. But going in deeper, ChatGPT is your copywriting hero. It makes it really fast to write captions for social media and make sure that it's optimized for your brand, for the platform. And then these are some management apps and tools that you can use for scheduling content in advance, tracking analytics, and some other features that are helpful for social media management. Buffer does have a free version that's recommended for small businesses or for individual creators, but Sprout Social and Hootsuite are paid. This is my favorite part because it really makes social feel like it's doable. You don't need new content every day. You just need to look at it from different angles. So speaking from my personal experience managing Aster Brands' multitude of accounts, I don't create new content every day, and I can't capture content regularly. One project, though, can become five posts. It can become a design feature, an on-site video, a testimonial, a team spotlight, or just a flashy video with good looking photos. When you visit a project site, it does make it easier if you go in with a plan to achieve the multiple posts and goals while you're there. When you're on-site doing a visit, just make sure you're doing and taking lots of videos in B roll style just to overlay or use more in editing. You can also try to get people, if they are willing to talk on video, and get selfie style content of yourself talking about things like the products in the project, what texture is it, what's the name, what color is it, talk about common applications. You can talk more about the challenge of the project site. How did that product solve that specific issue? Is the installer willing to talk about the project, the product, or your company and their experience working with you? You can turn that into the testimonial style video and just their experience working with the product or you. And then showing off your team members and doing team spotlights. Are they willing to talk while they're there? Are they going there with you? Are they walking the showroom? Can you talk about their background at all if they have anything interesting too in their history? Afterward, you can mash up all these clips together and make that fun recap style video with clips to a fun song or a trending audio. So lots that you can do just by one visit if you have the time to plan it out and you can really focus on your goals. But now that you have all of that content, you're probably curious how you should even organize it before you post it across all these different platforms. Here at Aster Brands, we have learned super simple ways to keep content organized and really easily shareable. Our sales reps have started to create shared albums on their phones and adding content from their trips and sharing it with me so I can post it to social. There's two ways that you can look at this, and you can do it however works best for you. I will say that on your phone is the way that I recommend just from keeping quality since it's not as much sharing and back and forth, and it just keeps it really simple. But either way, you can create an album or a folder for each project so you can stay organized. And as you go at different stages of the project, it will make it really easy for you to document it and reference it. Once you have everything in one place, your before and afters, updates, drawings, and whatever else you'd need, it makes it just really easy to create that content. It's also a good idea to keep a quick notes page in your phone or document for you to write down those important details that you can access later and share with team members. Or if you even choose to share it with us at Aster Brands so we can feature it on our Knowledge Hub or social media, we'd totally appreciate that. So just a little plug for you to send us your content and some of your projects. Next, make sure you are sharing these with whoever runs your social media, not just us too, or keeping them in your phone. If you've used them in your phone, you can add them to that shared album so they get access to it directly. But if you're unable to share it with them from your phone, then make sure that you let them know when you've created or added content to a specific folder or album. That's as easy as sending a link, a text, an email saying, hey, here's this content. It's in a folder for you. This is a quick and easy way to expedite your content sharing within your team, and it's also a super helpful process if you're a sales rep and you're managing your own social media accounts or have a sales rep account. Let's talk about getting the most out of the post. So this is the recipe for maximizing their effectiveness and bringing more visibility to them. If you look at this post from Redi-Rock KIT, they tagged the main brand so we can see it and share it ourselves. They tagged everyone who worked on the project, and they used brand hashtags and all around created a great post. The more people or accounts that you're able to call out in a post, really the better. They'll share them, they'll comment on them, and it will boost the visibility of the post. That meaning it just goes out to more people than who's following you. It has a lot more eyes on it. The biggest issue that I see just across the Aster Brands manufacturer network is people never tagging the brand accounts. We have so many things going on with our social that if you don't tag us, we simply just won't see it. It'll get lost. So make sure you're tagging us or adding us as a collaborator so we can share it. And by we, I really mean me. So do me a favor, please. Tag us. We'd love to help get your stuff out there and bring more attention to what you're doing. So something else is that you don't have to create individual posts for each platform either. You can do what's called cross posting and post the same content with specialized captions to repurpose your content and maximize its effectiveness even more. This allows creators and businesses to save time, all while maintaining a consistent presence across different digital spaces. As someone who manages all of the brand accounts and has a long list of responsibilities still outside of that, I cross post really almost all of our content to make sure we're active and present on the platforms. On our end, we have multiple audiences in each place too. So this really helps with creating one single piece of content and then bringing a lot of eyes onto it. So let's look at how we can use AI to help with cross posting and content creation. Using AI to write your social media captions can make things so easy. You can always write captions yourself without AI and use your own writing, which is encouraged, of course. But when you have limited time and want to streamline your processes, AI is your best friend for crafting social media captions. Just remember that you should always revise and edit your captions to make sure they sound like you, are accurate, and don't portray the AI slop term that has been being thrown around. Even though we're using AI, we don't want to make it obvious that we're using AI. It should still look and sound authentically like you. If you spend time training an AI model, that can really help with this process. Lindsey did create a training guide from the last webinar about AI. But if you want us to cover more about this, cover more about training a model in one of our upcoming webinars, let us know in the chat. Here are some ways that people know that your content was written by AI. I mocked up this example from ChatGPT in an untrained model, and I didn't revise it. So as you can see, it doesn't use brand voice. It has a lot of adjectives, and it feels really dramatic, and there's an overuse of emojis. So it is obvious to most people now in today's day and age that this type of caption wasn't written by a human. Again, of course, we are using AI, but let's use it as a tool and help us and not totally replace us just because it's so obvious. But this is another example that I mocked up using ChatGPT. And I did modify this one and revise it. I used a trained model in our brand voice. And we can see that it sounds like because it uses the brand voice, the clear and concise structure. There's the realistic tone. It's not overly dramatic and so powerful. Oh my gosh, this is amazing. Best thing ever. It's the perfect blend of everything needed in a post that doesn't feel like it's screaming at you when you read it. So here's a prompt, though, that you can give AI to make it all encompassing for all the platforms and all of your posts. So I asked, I just visited a project and I captured five pieces of content, a product information video, challenge and solution photos, a testimonial from the installer, a team spotlight video, and I used b roll to create a fun video with clips matched to music. Can you create social media captions for them with relevant hashtags? I would like each post to have captions for LinkedIn, Instagram, and Facebook. So this way, you don't have to think about what exact hashtags or prompt AI over and over again. Like, you do this for LinkedIn? Can you do this for Facebook? You can provide it with these general guidelines and ask it to be as in-depth or as brief of a caption as you'd like. So for instance, I only pulled out this one product information post so we can keep the presentation going. But as you can see, it provided me with three captions, one for each platform with some hashtags. I asked it in my prompt to leave in that placeholder text for this example, but it would include your company information when you put this into practice yourself. Something else that I would add to these captions or the prompt itself would be to add the brand name hashtags. If you make Redi-Rock, hashtag Redi-Rock. If make Rosetta, hashtag Rosetta Hardscapes, just keeping that brand connection and brand recognition. And of course, make sure you're tagging the specific brand in that post itself. But here's where you win back your time. If you batch your post once a week, biweekly, or once a month and schedule them, you can do this for free within each platform. However, if you do get a paid tool like I talked about earlier, you'll be able to schedule posts out in advance as well as cross post them all at once for even more time savings. Both are excellent options and can be really helpful. Here are some other ways that you can use AI for social. You can turn long form content into multiple posts. So if you upload a blog, a case study, or a video transcript and ask AI to create social posts for each platform from that, it can break big ideas into bite sized platform ready content. And it's just great for teams who don't have the time to completely write from scratch. You can use it to help generate new ideas using AI to brainstorm spin off content, carousel concepts, video scripts, hooks, polls, Q and A, behind the scenes. All of that it's really useful for. And it just helps teams stay consistent when your creativity is low. I know I use it all the time. I'm like, based on what's trending right now, can you help me draft ideas for next month's content? Things like that. I basically talk to it like I'm talking to myself. You can also create content calendars from a simple input. If you give AI themes or goals or a monthly focus and ask it to generate a specialized content plan, This really helps you stay organized and proactive instead of reacting every day or feeling like we have to respond to what's happening. You can turn one video into dozens of assets. So you can ask AI to extract what would be a good hook, what's an ideal script, what are the best quotes from this, create a summary of this video, get real ideas, and just still shot prompts. And this just, in general, will save you hours of manual review and brainstorming. Our team has done this by uploading transcripts and asking AI to pull specific questions just to help us out in our process. You can use AI as a content editing partner. You can ask it to punch up a caption, to shorten it, make it more conversational, or just adjust the tone. This is perfect for quick edits without having to completely rewrite everything. And in general, I would practice using AI for as much as you can just so you get comfortable with it and understand everything that you can use it for. So let's say, though, that you don't have any time for this and you and your team have a super off month, but maintaining your social presence is still a big goal of yours. Share our brand content to stay active and consistent. Most of us are already jumping on social media every day or at least a few times a week, And it only takes pushing a button and spending a second to repost the brand content that our team and me are putting out there. If there's interest, we can dive into what to look for in bringing in an agency or a social media manager to your team in the next social media webinar that's in March. But please vote in the poll and let us know too about what you're interested in learning about in the upcoming webinars. So going into the next step of growing your business through social media, engagement is a huge factor that determines your success. It really is a two way street, replying to comments, tagging your partners, and celebrating your clients. The more that you show up, the more that the algorithm and your audience will reward you. And likes are nice, but relationships are better. You should be responding to any inbound messages or interactions on your profile, not just for engagement, but to build trust and provide customer service through your social media accounts. If you really want to do well on social media, you need to be engaging on other people's profiles too. So commenting on your customer's post, commenting on our profiles, Aster Brands profiles, whatever brands that you produce, really anyone in industry and big accounts, it shows that you're involved, that you're active, and you're just participating. And it's really fun to actually see other brands engaging with each other's profiles. I don't know if been keeping an eye on it or not, but just when all these other brands are coming on each other's posts, it's so fun. But not only that, it's another way to elevate your discoverability on the platform and show up in people's feeds who've never seen you before. Because even if they don't follow you or there's no other touch point, one touch point could be they saw that you commented some big accounts post or just on somebody else's that they follow. So I did want to include this flowchart from Hootsuite. It's the platform that I use for social media management, but it's also just a huge leader in the social media space that provides helpful information and the most up to date guidelines for social. The single biggest driver of engagement and your post is reaching newer, larger audiences through shares. So this chart walks you through how to identify if your post is shareable and can help you understand crafting posts for shareability. Save this for later, but you can also get it in our follow-up resources. I just really thought it was a great display and really helpful. Okay. So engagement rate, follower growth rate, and reach are the top three metrics that we track here at Aster Brands. It basically tells us how well our pages are doing. Most platforms will calculate and report this for you in their insights tabs or in app analytics. But if you need it and just to understand how this works, here are the definitions and formulas of the metrics. Engagement rate measures how much an audience interacts with specific content. Follower growth rate, percentage increase in new followers over a specific period, and reach is the number of unique individuals who have seen your seen your content. Another way to analyze your social media performance is with click through rate, which you'll see abbreviated as CTR most of the time. It measures the percentage of people who are clicking a link on your profile, which really indicates high intent. If they want to go to your website to learn more and continue exploring your brand after seeing your social content, that is a really good sign that your content is resonating and getting in front of the right people. So it's all these randoms that are just out in the middle of nowhere. They don't know anything about the industry. Chances are if they're clicking to your profile, it's because they're genuinely interested and want to take action. So you can absolutely grow on social without spending a dollar. If you're posting consistently, telling good stories, using the right content mix, and following the strategies we talked about today, you will see organic growth. It may be slower, but it's steady and builds real trust. Paid social is more of a nice to have. If you have the budget, great. You can grow faster, reach new audiences quickly, and put your best content in front of more people. Paid is really a booster. It's not a requirement. But organic is still the foundation. It's where your voice, your brand personality, your credibility all live. Your paid social only works well when your organic social is strong. So the message I want to leave you with is you don't need paid to grow. You need paid if you want to accelerate and accelerate quickly, but organically will still help. So these are some benchmark analytics that have been reported for the first half of twenty twenty five from various social media agencies and platforms. I use these myself to gauge our performances and to tell if our pages are healthy, just meaning if their performance is strong and our content is resonating. Just remember that not all platforms are made equal or the same, so these do vary by platform. Your average engagement rate should fall between these percentages. Your followers should grow month over month within these ranges. And you should be increasing your reach by this month over month. All of this to say that these only matter, these metrics really only matter if you care about really growing your profile. Everyone starts somewhere. And these aren't always achievable for everyone right away. It does take time and consistency and a focus into social media. But if growth is your mission, then that's where these do come in. All right, before we wrap up, I want you guys to grab your free thirty day posting plan. You can scan the QR code. It will be sent out in the follow-up resources. But I just hope that this plan itself makes social media something that you actually enjoy doing and can just lay it out in a way that's easy to digest and understand. The webinar recording, along with the plan, will be emailed out sometime tomorrow in the follow-up. And make sure that you vote again in the poll and in the chat if you found today's content valuable so we can continue to improve and tailor content for the next webinar. And then, yeah, do we have any questions? Alright. Hadley, thank you so much for all of that great information today. It looks like we do have one question that came through so far. So it says, what kinds of posts usually get the most engagement? That's a great question. We see that reels, that short form video content is getting the most engagement and attention, especially the ones that are, like, project highlights. But after that, any industry insights or, like, engineering focused educational posts do really well too. You can always take that kind of content from our knowledge hubs and repurpose it as your own, which helps make sure that they're accurate and informative. We have our engineers, you know, and our expertise of the team reviewing those posts. So that's what that's what I'm seeing lately. And then it looks like we have a second one, and it is how often should we actually be posting? My recommended recommendation ranges kind of based on where you are with social media. Generally, I would say a couple times a week, but we are noticing a shift recently just in the social media world that the volume of posts is mattering less, but quality is really important. So if you could have two to three solid posts a week, make sure you're engaging, you're still posting some sort of story, you're responding to DMs, and you're sharing the brand accounts, that's a really, really good recipe for success and consistency. But, of course, if you can post more than that and have them all still be really high quality, that's how you'll you'll grow quicker. Great. And we have two more in line right now. Do all of your account tags transfer to other platforms when cross point cross posting? I guess for that specific question, I need a little bit more information. But if you're cross posting using, like, a social media management, platform, the answer is yes. But when you go platform by platform tagging actual accounts, it doesn't always stay the same just because not every company or account name stays the same across the different accounts. So you have to manually go in and update that specific tag. But the hashtags for, like, the brands or anything in general should carry over. Yes. Perfect. And then we have, is it best to have one person managing social media to keep it consistent, or do you see multiple people slash sales reps assisting or having their own account? I think that's a tough one to really, really answer well just because I have been functioning as, like, a one man social media team. I think that if there are really good guidelines and best practices and you use templates and you make the process really repeatable, then having multiple people involved in creating brand account content, that's totally fine. But I do recommend having sales reps and other people in the company having their own social media accounts separately from the brand accounts that are creating content, engaging, and commenting just because it's it's a really good way to draw attention to you as a sales rep than just bring in, you know, more brand awareness, have more customer service, to show show everybody that's involved in in the company. And it looks like we have the question, how important is PPE in job site photos? It is pretty important. From a brand standpoint, you know, we really do not endorse or share photos that aren't using PPE. You should be wearing a hard hat. If you're on a project site, you should be posting only people wearing hard hats, all that kind of thing. If it's dangerous, we're not gonna post it. So if you do send in content that isn't following those guidelines, then chances are we will not we don't we won't post it. And what are some quick tips if we are starting a page from scratch? I'm guessing they mean starting, like, a a social account from scratch. My quick tips would be make sure that your username, anything despite displayed in your bio is on brand. It's really clear to read. Having a shorter, more brief, account name is really helpful too, just so from a readability standpoint, tagging and all those things. I would start by having a handful of posts just on your profile, kind of of your core offerings or just core information about your business. Make sure you have links in your bios or a link tree that you can store multiple links in. I can talk about a link tree more maybe in one of our upcoming webinars. I'm trying to think about what else. I have some more information like that on our knowledge of host that's already about social media that I did, I think about a year ago, and that's a really good starting point and outline of what you should include on your page. Definitely, all of the core information about your business, where to find you, where you are, that kind of thing. And how can we get more people to share or comment on our post? That is a really good question. The best place to start is internally. You should ask your coworkers and people within the company to engage with your content on social media and share it. This is really how it gets put out into the community and gets in front of a ton more people, gets in front of their connections, their followers, their friends and family. And then after that, you can just ask questions in your captions or on your page and have a call to action there, something like, comment below what you think. Let us know your thoughts. What's the biggest challenge you've seen on a site lately? Which can then also build up your community and create conversation on your posts. Looks like we have a few more in the queue. When or how often should I be monitoring my analytics? I recommend looking at your data month over month just as you get started. I think that window of time is really helpful to tell how your content is performing, especially since most platforms aren't showing or really any of them aren't showing content in chronological order anymore. Meaning that it used to be that whoever posted the most recently, that's the content that would show up, but now they're prioritizing more engaged content. That's another story. But just as you get more into social, I think you could be monitoring your performance more. But starting with that month over month is a good way to really see if if it's going up or down in performance. And how far in advance are you planning social posts? It really depends, for us on the brand. Each of the brands just have different needs and different audiences and different levels of priority. In general, I recommend a couple weeks to a week just to have flexibility in the day to day of you never know what's gonna come up. Are you gonna have time to plan social that day or not? But there are some days that I'm doing it every day. It just depends. But I would say for our manufacturers and a smaller sized business, it's probably gonna be easiest for you to schedule content out a couple weeks to a month in advance just so you can kinda set it and forget it, but still making sure that you're active throughout the week, commenting, liking, that kind of thing, staying engaged, but not having to spend the time creating actual posts, if that's helpful. Thank you, Hadley. That's all the questions that we have for right now, but we can give you guys a few more minutes to submit any questions, if you've thought of anything. We do have a poll that's live right now. If you could just let us know if you found today's content valuable, that helps us in planning for our next webinar. Oh, we have another question. Alrighty. So do you think longer paragraphs are better for one platform versus others? And then it seems like shorter excerpts and more pictures are better so people don't skip past your post. That's a really good question. I would say that having a balance is good. But if you wanna get technical, as of, I wanna say, August or late July on Instagram specifically, Google, an AI platform, started indexing content on Instagram. So if you've noticed recently that people are posting really long captions with more hashtags and things like that, it's for SEO discoverability. So when you Google something or if you Google, where can I find Rosetta Hardscapes in Maine? Gagne's social media accounts might pop up from Instagram because it was in their in their caption. So that's a note there where, yes, that's a good point about keeping it shorter so people don't scroll past. But if it's just strategy. If you want to show up in SEO rankings specific to Instagram, then maybe have a longer caption so you can show up. My general practice that I follow is just I'll have some quick captions and flashy fun, eye catching some days. Some days it'll be longer if it's more informative. If it's an engineering focused topic, I'll have it be longer, get more into detail there. So I think it's just also about the type of content that it is. If it's something quick, it can be a short caption. If it's longer and requires more information, it's gonna be longer, or you can have a call to action to read a full article or have more information somewhere else. Great. So we do not have any other questions just yet. So we'll hang tight. And while you guys are thinking, if you wanted to ask any more questions during our q and a. It's been so engaging today. I did see that somebody asked about having, one on one. I'm always available to meet and talk more about social media and talk about social media strategy. It's hard to generalize social media too much because it really is so specific to your your business, and your specific goals in business and sales. So I'd love to talk more. And, yeah, Gagne does show up in our feed. I see it. We had a question in the chat asking, could you share some examples of accounts that are doing well? Yeah. I can definitely add some of that into our follow-up resources just because off the top of my head, I can't really exactly name all of all of our manufacturers that are just killing it on social media, and I wanna provide some good context there. But the examples that I did pull, that's really great social media content. Those that's doing really well. And then looking at what we're doing as a point of reference too is is helpful. And then just a reminder, we do have our poll that is currently live, so, please let us know if you found today's content valuable there. And we'll just give you guys just a few more minutes to submit your questions. You're welcome, Catherine. Happy to get that out there. Alrighty. Well, then no further questions have come through. So thank you so much, Hadley, for all of your social guru information that you had for us today. Just so you guys all know, we do have an upcoming webinar, part three of this four part webinar series on February twelfth at three PM. So that's going to be streamlining your sales processes. We will be launching that here in the next couple of weeks, so be on the lookout for the registration link, and we hope to see you guys there. Yeah. Thank you guys so much. I really appreciate you taking time out of your day to listen to some social media stuff. Alright. Thanks, guys. Have a great rest of your day. Have a great day, and happy holidays. Bye. Bye.
